Essence wanted to attract a diverse candidate pool and get their brand in front of students and graduates who might not actively look for a career in advertising and media.
Using Debut’s app, Essence targeted candidates from a variety of degrees and backgrounds to attend one-to-one calls to learn more about Essence’s EMERGE rotational programme. Candidates that performed well on the call were invited to an assessment centre.
Essence invited 18 Debut users to the assessment centre, resulting in seven hires within one month.
from a BAME background
from socially mobile background
with STEM degree
passive candidates activated
Industry: Marketing & Advertising
Headquarters: San Francisco
No of employees: 1,600
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando’s and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualised media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.